About Course
This five-day training develops practical marketing and communication skills for public administration professionals. Through theory, case studies, and interactive exercises, participants learn digital marketing, public relations, campaign planning, and evaluation. The programme focuses on designing effective strategies, engaging audiences, and fostering transparent, inclusive communication that builds public trust and engagement.
Status: MFHEA Accredited
Qualification Type: Award ECTS: 1
Duration: 5 days
Mode of delivery/attendance: Face-to-face/full-time
Hours of total learning: 25 hours (Contact: 21 hours/Self-study: 2 hours/Assessment: 2 hours)
Language of instruction: English or Arabic
Address: Training Institute on Migration Capacity Partnership for the Mediterranean (MCP Med TI), Development House, 4A, St Anne Street, Floriana, Malta.
Modes of teaching
- Lectures
- Visual aids and samples
- Plenary discussions
- Practical exercises
- Verbal and written quizzes
- Self-paced self-study
Assessment Attendance: A full mark implies uninterrupted attendance through the full course of studies. Weight: 10 points Practical Application : Weight: 30 points The final examination has been meticulously designed to assess the student’s holistic understanding of the course concepts. Weight: 60 points. The passing grade for successful completion of programme: 60/100 Additional Information:
- Dates for next intake: N/A
- Educational programme fees: N/A
- Registration method: N/A
Course Content
Day 1
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Basic Principles of Public Sector Communications
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Communication Techniques for Stakeholders and Citizen Engagement across Cultural Contexts
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Identify barriers and enablers in public communication
