About Course

This five-day training develops practical marketing and communication skills for public administration professionals. Through theory, case studies, and interactive exercises, participants learn digital marketing, public relations, campaign planning, and evaluation. The programme focuses on designing effective strategies, engaging audiences, and fostering transparent, inclusive communication that builds public trust and engagement.

Accredited by the MFHEA             Qualification Type: Award

Accreditation Category: Further Education Course / Programme

Licensed by MFHEA | Licence No.: 2021-016

ECTS: 1                                               Duration: 5 days

MQF/EQF level: 4

Mode of delivery/attendance: Face-to-face/full-time

Hours of total learning: 25 hours (Contact: 21 hours/Self-study: 2 hours/Assessment: 2 hours)

Language of instruction: English or Arabic

Address: MCP Med TI Licensed Premises.

Modes of teaching

  • Lectures
  • Visual aids and samples
  • Plenary discussions
  • Practical exercises
  • Verbal and written quizzes
  • Self-paced self-study

Assessment Attendance: A full mark implies uninterrupted attendance through the full course of studies. Weight: 10 points Practical Application : Weight: 30 points The final examination has been meticulously designed to assess the student’s holistic understanding of the course concepts. Weight: 60 points. The passing grade for successful completion of programme: 60/100

Additional Information:

  • Intake Dates: No fixed intake dates. This programme is delivered on request and scheduled in cooperation with partner institutions and national authorities. Please contact mcpmedti@icmpd.org for information on upcoming deliveries.
  • Programme Fees: There are no standard tuition fees. Participation is free of charge for nominated participants from eligible public institutions, in accordance with the applicable agreements and communications with MCP Med TI. For further information, please contact mcpmedti@icmpd.org.
  • Registration Method: Registration is not open to the general public. Participants are nominated by partner institutions or competent national authorities. Organisations interested in delivering this programme may contact mcpmedti@icmpd.org.

Visa Requirements:

Third-country nationals attending this programme in Malta should consult Identity Malta for visa requirements: https://www.identitymalta.com/unit/central-visa-unit/

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Learning Outcomes

  • Support team or organizational communication activities under supervision.
  • Apply ethical and inclusive communication with diverse audiences.
  • Analyze public sector communication examples and suggest improvements.
  • Understand basic marketing and communication principles in public service.
  • Recognize the roles of internal and external communication in achieving public sector objectives.
  • Identify and use standard marketing tools to engage and inform citizens.
  • Communicate clearly and appropriately with colleagues, stakeholders, and the public.
  • Assist in creating and delivering basic communication materials.
  • Contribute to planning simple communication campaigns tailored to audiences and key messages.

Course Content

Day 1

  • Basic Principles of Public Sector Communications
  • Communication Techniques for Stakeholders and Citizen Engagement across Cultural Contexts
  • Identify barriers and enablers in public communication

Day 2

Day 3

Day 4

Day 5