About Course
This five-day training develops practical marketing and communication skills for public administration professionals. Through theory, case studies, and interactive exercises, participants learn digital marketing, public relations, campaign planning, and evaluation. The programme focuses on designing effective strategies, engaging audiences, and fostering transparent, inclusive communication that builds public trust and engagement.
Accredited by the MFHEA Qualification Type: Award
Accreditation Category: Further Education Course / Programme
Licensed by MFHEA | Licence No.: 2021-016
ECTS: 1 Duration: 5 days
MQF/EQF level: 4
Mode of delivery/attendance: Face-to-face/full-time
Hours of total learning: 25 hours (Contact: 21 hours/Self-study: 2 hours/Assessment: 2 hours)
Language of instruction: English or Arabic
Address: MCP Med TI Licensed Premises.
Modes of teaching
- Lectures
- Visual aids and samples
- Plenary discussions
- Practical exercises
- Verbal and written quizzes
- Self-paced self-study
Assessment Attendance: A full mark implies uninterrupted attendance through the full course of studies. Weight: 10 points Practical Application : Weight: 30 points The final examination has been meticulously designed to assess the student’s holistic understanding of the course concepts. Weight: 60 points. The passing grade for successful completion of programme: 60/100
Additional Information:
- Intake Dates: No fixed intake dates. This programme is delivered on request and scheduled in cooperation with partner institutions and national authorities. Please contact mcpmedti@icmpd.org for information on upcoming deliveries.
- Programme Fees: There are no standard tuition fees. Participation is free of charge for nominated participants from eligible public institutions, in accordance with the applicable agreements and communications with MCP Med TI. For further information, please contact mcpmedti@icmpd.org.
- Registration Method: Registration is not open to the general public. Participants are nominated by partner institutions or competent national authorities. Organisations interested in delivering this programme may contact mcpmedti@icmpd.org.
Visa Requirements:
Third-country nationals attending this programme in Malta should consult Identity Malta for visa requirements: https://www.identitymalta.com/

Course Content
Day 1
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Basic Principles of Public Sector Communications
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Communication Techniques for Stakeholders and Citizen Engagement across Cultural Contexts
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Identify barriers and enablers in public communication



